This is not a new beginning.
This is proof that we never stopped.
December 2023.
The days are short, the heart is heavy.
Between the years – somewhere between fear, suspicion and asphalt.
We lived in Glienicke/Nordbahn, but actually already in transition.
No certainty. No goal. Only the urge: Now or never.
It wasn't an inspiration, but a state.
So much had happened – internally, externally, mentally.
No system in the world had caught us.
So we built our own.
A white room.
A mattress.
A notebook with a cracked space bar.
Wind outside, clarity inside:
If you don't find a home, you yourself become a movement.
Casualstoff™ was not a name.
It was a confession.
Against insignificance.
Against filters. Against clichés. Against everything that turns real people into content.
We wanted substance. We wanted attitude. We wanted to create something that would outlive us.
Amelie was there.
Lili too.
We didn't share capital, but we shared the same feeling.
That this was more than an attempt.
More than a side project.
More than an idea.
January came.
And we knew:
We are serious.
With just a few products,
but maximum statement.
With lyrics that hurt.
With pictures that don't need models.
With fabric that doesn't scream, but stands.
From the beginning it was clear:
No face. No discount system. No algorithm as boss.
We listened to no one – except the inner pressure,
to finally do what there was no stage for.
And yes – it was hard.
Psychologically. Financially. Personally.
But the moment the first order came in,
the moment someone wrote to us:
“I don’t know who you are – but I feel it.”
… that was the moment when we knew:
We are not alone.
SERIENSTOFF™ is not a format.
It is an archive of our inner rebellion.
Episode by episode, honest, raw, without a schedule.
But with one goal: to document truthfulness.
If you feel that way, stay here.
If you're fighting right now, stay here.
If you are waiting for something to explain yourself –
this could be it.
📍 Episode 3 will be released on July 12, 2025
And it will go deeper than anything before.
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